Chile Limon

I was in 9th class when this ad became popular – No one can eat just one. I remember how we school kids used to repeatedly say this on every connecting occasion. Days have passed and we all are grownups now.

A day at leisure, when i was sipping my green tea, watching the rains, my little sister came to me with a green packet. She extended the packet and asked me to try one. I barely shifted my glance as watching rains were nostalgic. It reminded me of school reopening, wet kids, wet shoes, smelling totally wet all along. She continued to pester. Try it, its new, you will like it. I was never a great fan of packed fries. However, on her repeated request i tried, only to make a face (which she laughed at), it tasted of lemon pickle-dried (in tamil, we call it narthanga). I told her to lick a slice of lemon pickle from the fridge instead of munching the packed stuff which would save her of some bucks and some calories. She laughed at my comment and said ‘the more you eat it, the more you will like it!!!’

That is when i recollected the no one can eat just one ad. I am not sure if they still have this brand tag going on because the moment Saif Ali Khan appears on screen with his mischievous grin, i forget to pay attention to the other factors on the ad (yeah, i like the Nawab).

World has progressed so much with all these ideas. This stuff is just potato (aloo) and India consumes maximum aloo and produce the World’s best spices. But the man/woman who figured out the mix of aloo with all kind of available spices in the form of crispy chips conquered the masses. He is the real king. Once the foundation (idea) is ready, building the empire is only a matter of time. That is what all those colored pack portray. They named it tangy tomato and colored it red, the magic masala was yellow, the classic salted came in blue, the garlic and onion flavor came in the green. All these colored packs created an aura. Low prices, big packs, less chips, all put together it hit the market deep. They never let the masses get tired because they knew we never get tired of aloo, neither do we run short of them as long as innovation creeps into the flavour zone in timely intervals.

Conquering the masses need a solid idea, it is an art, it is victory and that is what you need to be a successful entrepreneur. Long live aloo, long live Indian spices.
chile limon

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4 thoughts on “Chile Limon

  1. nice to read smthn on my favorite snack… how much eva u scolded abt this, it gave another blog idea… account transfer my copyright…. magic masala is blue and classic salted is yellow u dumbo queen, cant u ask!!!!!

  2. My dear writer…starting from nostalgia..then to economics and finally marketing..CA brains..hehe..:)
    u r awesome..!!

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